Event Marketing

Meet the Pandas Event, Discovery Communications / Animal Planet

To celebrate the arrival of the giant pandas at the National Zoo, Discovery held a “Private Panda Extravaganza” featuring the world premiere of Animal Planet’s “Meet the Pandas” program and special behind-the-scenes zoo tours to visit the pandas. The invitation package included logo binoculars that gave guests a closer view of the pandas at play. Response was so positive—around 1,500 for a mailing of 3,000—that two additional screenings of the program were required.